From 20–22 October 2025, the Grimaldi Forum in Monaco will once again host the world’s leading sports media and technology marketplace. SPORTEL Monaco returns as the premier meeting ground for international executives, innovators, and decision-makers shaping the future of the sports industry.
Across three days, delegates will engage in discussions on the evolution of sports media and emerging technologies, while taking advantage of the networking opportunities that define SPORTEL as the must-attend event for the global sports business community.
Ahead of the event, we spoke to Loris Menoni, Executive Director of SPORTEL Monaco, to understand what makes SPORTEL Monaco such an important industry event and what to look out for in the 2025 edition.
SPORTEL’s annual Monaco event returns from October 20th – 22nd. What’s new in 2025 and what can we look forward to across the three days?
In 2025, our ambition is clear: to make SPORTEL Monaco the most relevant and forward-looking gathering for the sports media and technology industry.
At the heart of the event, the exhibition floor will once again be the beating heart of SPORTEL. This marketplace remains unique in our sector, offering an unrivalled opportunity for delegates to build business connections and close deals, while meeting both global leaders and disruptive newcomers. Industry powerhouses such as ESPN, NFL, Sportradar and Infront are among the 70+ exhibitors already confirmed, alongside many innovative newcomers. Preserving this DNA of face-to-face networking is one of SPORTEL’s greatest strengths.
Complementing the market, our conference programme will dive into the themes and organisations currently reshaping the industry. From the surge of private equity investment into sport, to the exponential impact of generative AI on production, distribution and fan engagement, delegates will gain exclusive insights from senior decision-makers who are driving the dialogue. Panels will also explore the future of live sports streaming, monetisation, content strategies in the APAC region, and the growing importance of storytelling formats that cross over into cinema and mainstream entertainment.
SPORTEL Monaco is a flagship event in the sports media and technology industry. For those considering attending for the first time, what makes the experience especially valuable, and why should newcomers be excited to participate?
What makes SPORTEL Monaco unique is the combination of a one-of-a-kind marketplace with a truly world-class conference cycle, featuring the very best speakers from across the globe.
It is a trade show in a trusted environment where global business conversations lead to long-term partnerships. Last year, half of our attendees were C-level executives, which means that if you are negotiating rights, exploring distribution models, or looking for technology partners, the decision-makers are all here.
For a newcomer, this is a fast track to understanding how the industry works and to meeting the right people in just three days. It’s also the place to benchmark your own strategy against the very best in the market. At SPORTEL, you’re not just attending panels – you’re immersed in a living ecosystem where the latest deals, alliances and innovations are discussed and often initiated. And of course, all of this happens in Monaco, a premium and intimate setting that no other industry event can replicate. The scale is human, conversations flow naturally, and the prestige of the location adds an exclusive dimension, making SPORTEL both a high-level business accelerator and a memorable experience.
What unique perspectives or knowledge can delegates gain by diving into SPORTEL’s 2025 conference programme?
Our conference programme is carefully curated to give delegates a 360° perspective of the industry. On the one hand, we look at the macro dynamics: how capital flows from private equity investment to how sovereign funds are reshaping leagues, federations and media rights. On the other hand, we dive into technologies from a business perspective, – AI, XR, cloud infrastructure, data capture – that are redefining content creation, distribution and personalisation.
We are delighted to welcome back Javier Tebas for his keynote on LALIGA’s latest strategies for the sports media industry. Another highlight will be the featured panel “Hollywood Hits the Paddock: F1 Taking Storytelling to the Next Level”, exploring how the sport has transcended broadcasting to become a global entertainment phenomenon.
In addition, SPORTEL Monaco will once again collaborate with SportBusiness for two Masterclass panels. One will be dedicated to investment in sport, examining where the next billion dollars are coming from, with a particular focus on the growing role of sovereign wealth funds and featuring CEO’s from SURJ Sports Investment, PFL and Kings League. The second is a regional spotlight as a taster for SPORTEL Singapore 2026, focusing on content acquisition strategies for APAC and how rights holders and broadcasters have adapted their strategies for the world’s most populous region with an increasing interest in global sport. Leading APAC executives from Bundesliga International, Fox Sports Australia and Reddentes Sports will all share their expert regional insight on where things are heading.
In parallel, we will showcase cutting-edge customer case studies from AWS, Deltatre, Spiideo, Wurl, Wasabi, XR Sports Alliance and many more. Delegates will learn how European leagues, North American tech powerhouses, investors from the Middle East and North Africa (MENA), and Asian broadcasters each approach growth, rights acquisition and monetisation with this global overview. The programme overall reflects the constant work of our teams, who stay in close contact with the industry, regularly meeting clients and partners worldwide, to bring the very latest trends directly onto the SPORTEL stage. The result is not only inspiration, but concrete strategies that can be put into action.
Outside the official conference schedule, what experiences will make these three days truly memorable?
This year at SPORTEL Monaco 2025, we’re enhancing the overall experience with several exciting additions designed to make networking and connecting even more seamless and enjoyable. First, we’ve introduced a new entrance of the Grimaldi Forum, creating more dynamic environments for meetings, showcases, and casual conversations. And to top it all off, we’re launching a brand-new SPORTEL Sports Bar — a relaxed, informal space right at the heart of the action, where participants can unwind, catch up over a drink, and build relationships that go beyond the business card. It’s all part of our commitment to creating not just a marketplace, but a vibrant community experience.
The strength of SPORTEL has always been that the networking never stops. Beyond the exhibition and the sessions, you find yourself constantly in conversation — on the terrace of the Grimaldi Forum overlooking the Mediterranean, at one of our evening receptions, or during the Women’s Lunch, which has become an inspiring fixture of the event.
These informal moments are not superficial; they are often where trust is built and where business opportunities start. Monaco itself adds something very special: the scale of the Principality creates proximity, while its hospitality ensures that delegates can focus entirely on meaningful exchanges. It’s this blend of world-class content and unique atmosphere that makes SPORTEL unforgettable.
Over the next 12 months, what should the industry be watching for from SPORTEL?
The next big step for us is the much-anticipated return of SPORTEL Singapore on 24–25 March 2026, after eight years of absence. As Asia’s premier hub for sports business and innovation, Singapore offers the perfect platform to connect with the region’s dynamic media and tech market. It also serves as a strategic meeting point for Asia-based companies to engage with the global SPORTEL network in a setting that reflects their market, timezone, and business priorities. Following the success of SPORTEL Miami in 2025, Singapore is the natural next step in SPORTEL’s international strategy, as we continue to expand our global footprint after successful editions in Bali and Buenos Aires in 2024. Registrations will open on 20 October.
But our vision goes further. The industry is constantly changing and so SPORTEL, and the SPORTEL community keeps evolving as well. Think back 20 years, when rights were mainly linear broadcast deals. Today, you have partnerships that would have seemed unthinkable, like Lega Serie A working with the NHL, or the Bundesliga reshaping its rights strategy in the UK. This shows just how fast the market is moving — and why SPORTEL must always be at the forefront.
What’s most important for us is to continue providing the best environment for the SPORTEL community to come together, do business, share ideas and enjoy the experience. If you work in sport, you know SPORTEL. And if you’re discovering it for the first time, you’ll quickly see why it has become the essential catalyst for innovation, collaboration and growth in our industry.
