NBA All-Star Weekend is not only an opportunity for the league to showcase its best and brightest, it is an opportunity to highlight professional basketball and attract new fans and strengthen current fan engagement.
One way is through the annual NBA Celebrity All-Star Game, which brings participants from every walk of mainstream entertainment and sport together for a fun-filled, exhibition game.
This year, stars from TV, Disney, Marvel, MLB, NFL, FIFA World Cup, and more will take to the floor in hopes of leading their teams to victory and earning game MVP honors.
Find out when and where you can check out the game, as well as which celebs make up the coaching and player rosters, in this preview.
